The AstraZeneca new hire process for field sales previously lacked a strategic focus on equipping associates to effectively orchestrate their digital omni-channel ecosystem. To address this, my team introduced a dynamic two-day training session as a key component of the onboarding roadmap. This session empowers associates to harness actionable insights from data, artificial intelligence, and machine learning, enabling more robust and meaningful customer engagements.

To ensure the training was impactful and aligned with real-world needs, we partnered with a Sales Advisory Council to develop relevant, high-value content. The session provided a comprehensive overview of AstraZeneca's omni-channel digital tool ecosystem, demonstrating the purpose, value, and interconnectedness of each tool while ensuring participants learned how to interact with them effectively.

Post-training, we equipped leadership with a Digital Coaching Guide to provide ongoing reinforcement and support. This guide, along with a clear process for tracking usage and outcomes, ensures that associates can confidently apply their new capabilities in the field.

Feedback from the training was overwhelmingly positive, with participants highlighting its hands-on, practical approach and the immediate value it delivered for their day-to-day roles. By prioritizing this strategic shift, we set a strong foundation for driving enhanced customer engagement and business outcomes.

Recognizing the lack of visual communication standards at the KY AETC, I spearheaded the development of brand guidelines and a new logo by collaborating with our regional office and partnering with a local marketing agency. To ensure consistency and professionalism, I implemented a comprehensive communication plan incorporating these guidelines into templates for social media posts, emails, newsletters, PowerPoint presentations, and Zoom backgrounds.

The impact was immediate and measurable—participation in bi-monthly HIV virtual conferences doubled in 2023, demonstrating the power of cohesive branding and effective communication to elevate engagement and organizational visibility.

I led my team in planning and executing the program's first hybrid conference, marking a return to in-person participation since 2019. Leveraging the Hopin platform for virtual hosting, we achieved 252 registrations and 205 attendees. The event featured world-class speakers and thoughtfully curated onsite experiences, including custom "Red Ribbon Swirl" ice cream from a renowned local creamery and practical amenities like charging stations.

The conference received overwhelmingly positive feedback, with 97% of onsite participants stating they would recommend the event to colleagues, highlighting its engaging content and exceptional attendee experience.

I spearheaded a project aimed at enhancing training and development programs for manufacturing employees and leaders. My first priority was securing buy-in from executive sponsors and operations leadership by presenting a comprehensive, data-driven project charter and strategic plan. The kickoff meeting where I showcased the project charter and supporting materials successfully launched the initiative, establishing a strong foundation for its success.

I was tasked with leading the integration training for Tempur Sealy International’s transition from four Enterprise Resource Planning (ERP) platforms to Microsoft AX. Collaborating with subject matter experts and establishing a super user group, my team conducted beta testing, developed a comprehensive change management and training strategy, and designed consistent, engaging content grounded in adult learning principles.

I authored the initial leader’s guide and oversaw the creation of 11 additional training modules. Acting as a player-coach, I facilitated blended learning sessions, produced micro-learning videos with Vyond, scheduled and tracked sessions via our LMS, and evaluated training effectiveness through knowledge checks.

This initiative successfully prepared customer service, wholesale order management, and direct-to-consumer teams for the go-live. Following the launch, I provided hyper-care support to ensure a seamless transition, driving adoption and operational efficiency for the new ERP system.

As the In-Store Experience Manager at Tempur Sealy International, I designed point-of-purchase materials and curated showroom experiences for the Tempur-Pedic, Sealy, and Stearns & Foster brands. To support retailers in crafting branded showrooms, I collaborated with a graphic artist to develop a comprehensive Training Guide, offering step-by-step guidance for creating impactful brand experiences.

I also partnered with Key Account Managers, traveling to key accounts to present and sell-in our showroom concepts, ensuring alignment with brand standards and enhancing the customer experience. This initiative not only elevated brand presence but also empowered retailers to deliver engaging, consistent in-store experiences.

As part of Tempur Sealy’s Connected Retail Experience initiative, I led a team in partnering with Landor Associates and CIBO Global to develop innovative marketing materials, including the pricing card featured here, product animations, and a virtual experience seamlessly integrating in-store and digital consumer journeys. Key features included product selector tools, in-store virtual demos, and real-time 'try and rate' applications, enhancing engagement and personalization.

We became the first bedding manufacturer to incorporate QR codes into the in-store experience. Scanning the code on this pricing card reveals content I co-created that continues to drive consumer engagement today, underscoring the enduring impact of our efforts to redefine the in-store experience.