The AstraZeneca new hire process for field sales previously lacked a strategic focus on equipping associates to effectively orchestrate their digital omni-channel ecosystem. To address this, my team introduced a dynamic two-day training session as a key component of the onboarding roadmap. This session empowers associates to harness actionable insights from data, artificial intelligence, and machine learning, enabling more robust and meaningful customer engagements.

To ensure the training was impactful and aligned with real-world needs, we partnered with a Sales Advisory Council to develop relevant, high-value content. The session provided a comprehensive overview of AstraZeneca's omni-channel digital tool ecosystem, demonstrating the purpose, value, and interconnectedness of each tool while ensuring participants learned how to interact with them effectively.

Post-training, we equipped leadership with a Digital Coaching Guide to provide ongoing reinforcement and support. This guide, along with a clear process for tracking usage and outcomes, ensures that associates can confidently apply their new capabilities in the field.

Feedback from the training was overwhelmingly positive, with participants highlighting its hands-on, practical approach and the immediate value it delivered for their day-to-day roles. By prioritizing this strategic shift, we set a strong foundation for driving enhanced customer engagement and business outcomes.

Once I discovered the KY AETC did not have any visual communication standards or templates, I created a project brief with input from our regional office and contacted a local agency to build these guidelines as well as a new logo for the KY AETC. In addition, I implemented a communication plan using our new guidelines, templates for social media posts, emails, newsletters, PowerPoint decks, and even new Zoom backgrounds. The benefits of having communications standards manifested immediately in ways such as participation in bi-monthly HIV virtual conferences doubling in 2023.

My team planned and executed the program's first hybrid conference and brought participants onsite for the first time since 2019. We used the Hopin platform to host the conference virtually and registered 252 participants with 205 actual attendees. 97% of the onsite participants said they would recommend our event to colleagues for not just the world-class speakers but also for the onsite experience that included everything from custom "Red Ribbon Swirl" ice cream from a popular local creamery to helpful details such as charging stations.

I was asked to lead a project to improve the quality of training and development for manufacturing employees as well as leaders. The first step was to achieve buy-in from executive sponsors and operations leadership for a data-driven project charter and plan. The meeting in which I presented this deck and the project charter launched the project and set it up for success.

In 2020, I was asked to lead integration training that would replace four Enterprise Resource Planning (ERP) platforms at Tempur Sealy International with Microsoft AX. By partnering with subject matter experts and creating a super user group, my team was able to beta test the platform, build a holistic change management and training plan, create consistent training content that utilized adult learning principles, and effectively train the entire customer service, wholesale order management, and direct to consumer teams before going live on January 1, 2021. I wrote the content for this first leader's guide, and we would go on to build eleven additional modules. I acted as a player coach working alongside my team to facilitate blended learning sessions, create micro-learning videos using Vyond, schedule and track the trainings using our LMS system, and test our training effectiveness with knowledge checks before providing hyper-care after the ERP launched.

As the In-store Experience Manager at Tempur Sealy International, I created point of purchase materials as well as the showroom experiences for Tempur-Pedic, Sealy, and Stearns & Foster brands. To assist retailers in creating their own showrooms, I partnered with a graphic artist to create this Training Guide and traveled with Key Account Managers to sell-in our brand experience to their accounts.

To create part of Tempur Sealy's Connected Retail Experience, my team hired Landor Associates and CIBO Global to assist in creating compelling marketing materials such as the pricing card shown here, product animations, and a virtual experience bridging in-store and digital consumer experiences through product selector tools, in-store virtual demos, and real-time try and rate applications. We were the first bedding manufacturer to use QR codes as part of our in-store experience, and if you scan the code on this card, you will see the content I helped create is still being used.