Kentucky AIDS Education and Training Center NEW Brand Guidelines
Once I discovered the KY AETC did not have any visual communication standards or templates, I created a project brief with input from our regional office and contacted a local agency to build these guidelines as well as a new logo for the KY AETC. In addition, I implemented a communication plan using our new guidelines, templates for social media posts, emails, newsletters, PowerPoint decks, and even new Zoom backgrounds. The benefits of having communications standards manifested immediately in ways such as participation in bi-monthly HIV virtual conferences doubling in 2023.