Kentucky AIDS Education and Training Center NEW Brand Guidelines
Once I discovered the KY AETC did not have any visual communication standards or templates, I created a project brief with input from our regional office and contacted a local agency to build these guidelines as well as a new logo for the KY AETC. In addition, I implemented a communication plan using our new guidelines, templates for social media posts, emails, newsletters, PowerPoint decks, and even new Zoom backgrounds. We now have solid communication standards and cadences. The benefits are already manifesting in ways such as participation on our bi-monthly HIV virtual conferences. In 2022, the conferences averaged 35 attendees per session but since we launched our new communication plan in July of 2023, we have averaged 75 attendees per conference.