Hello, I'm Tyrah.

A business generalist with twenty years of experience in sales, marketing, learning & development, and program management.

Work Samples

Kentucky AIDS Education and Training Center NEW Brand Guidelines

Once I discovered the KY AETC did not have any visual communication standards or templates, I created a project brief with input from our regional office and contacted a local agency to build these guidelines as well as a new logo for the KY AETC. In addition, I implemented a communication plan using our new guidelines, templates for social media posts, emails, newsletters, PowerPoint decks, and even new Zoom backgrounds.

2023 Kentucky AIDS Education and Training Center HIV and HCV Conference

My team planned and executed the program's first hybrid conference and brought participants onsite for the first time since 2019. We used the Hopin platform to host the conference virtually and registered 220 participants. Over 97% of the participants said they would recommend our event to colleagues for not just the world-class speakers but also for the onsite experience that included everything from custom "Red Ribbon Swirl" ice cream from a local small business to helpful details such as charging stations.

Microsoft Dynamics AX Leader's Guide Sample

In 2020, I was asked to lead integration training that would replace four Enterprise Resource Planning (ERP) platforms at Tempur Sealy International with Microsoft AX. By partnering with subject matter experts and creating a super user group, my team was able to beta test the platform, build a holistic change management and training plan, create consistent training content that utilized adult learning principles, and effectively train the entire customer service, wholesale order management, and direct to consumer teams before going live on January 1, 2021. I wrote the content for this first leader's guide, and we would go on to build eleven additional modules. I acted as a player coach working alongside my team to facilitate blended learning sessions, create micro-learning videos using Vyond, schedule and track the trainings using our LMS system, and test our training effectiveness with knowledge checks before providing hyper-care after the ERP launched.

Tempur-Pedic New Product Launch Price Cards with Connected Retail

To create part of Tempur Sealy's Connected Retail Experience, my team hired Landor Associates and CIBO Global to assist in creating compelling marketing materials such as the pricing card shown here, product animations, and a virtual experience bridging in-store and digital consumer experiences through product selector tools, in-store virtual demos, and real-time try and rate applications. We were the first bedding manufacturer to use QR codes as part of our in-store experience, and if you scan the code on this card, you will see the content I helped create is still being used.

A little bit about me.

As a leader and culture builder with over 20 years of business experience, I care deeply about balancing fiscal responsibility with improving the quality of life for people in my circle of influence. Combining behind the scenes strategy with seamless execution and the human side of things is where I thrive. 

I'm a "fixer" with a strong background in learning and development, program management, sales, marketing, and employee relations.

My family relocated from San Francisco to Lexington (a.k.a. the San Francisco of Kentucky) for a career promotion, and have settled into being Bay Area transplants in the Blue Grass. We are always looking forward to our next family adventure!